Trivial Pursuit WiFi
Winners get free WiFi. Losers don’t.
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- Free WiFi Poster
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- Trivia question as network name
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- Correct answer = Winner!
Roles: Idea
This execution was part of a larger speculative campaign for Hasbro board games. The concept backing the campaign was “teach your friends how to lose.” The executions broke rank with the traditional ideas of family game night and quality time. Instead, we focused on amplifying the difference between winners and losers.
In this execution free wifi is provided in public spaces like bus stops, airports, and cafes. However, there’s a catch. You need to be able to answer the daily Trivial Pursuit question that is simply presented as the network’s name.
